TrendWatching is an international firm that scans the globe for consumer trends and insights, offering future-focused events for consumers across the world. An energising, 1 minute promotional video was shot and edited to build awareness and drive sales for future events both in Australia and abroad. Location shots of picturesque Sydney Harbour, informative attendee interviews and ambient B-roll footage, as well as an upbeat soundtrack strengthened the audience’s innate fear of missing out.